query=SELECT post_id, meta_key, meta_value FROM wp_postmeta WHERE post_id IN (99352) ORDER BY meta_id ASCquery=SELECT * FROM wp_posts WHERE ID = 99352 LIMIT 1Product Management: An Overview | Course | View detailsProduct Management: An OverviewOverview/Description: “The product manager is a ômini-CEOö responsible for overseeing a product through its entire lifecycleùfrom ideation to development to market introduction to retirement. In this course you will learn the difference in roles between a product manager and a project manager the key responsibilities and attributes of a product manager the four stages of product development and how to support a product management model in your organization.” Course Number: bs_apm01_a01_enus |
query=SELECT post_id, meta_key, meta_value FROM wp_postmeta WHERE post_id IN (99353) ORDER BY meta_id ASCquery=SELECT * FROM wp_posts WHERE ID = 99353 LIMIT 1Product Management: Building a Product Roadmap and Agile Product Management | Course | View detailsProduct Management: Building a Product Roadmap and Agile Product ManagementOverview/Description: “Organizations adopt Agile business practices in order to provide their customers with better products more quickly. Building a product roadmap helps support an organizationÆs Agile practices by clearly identifying the ôwhyö behind their product development activities. In this course you will learn the purposes of an Agile product roadmap the advantages for building an Agile product roadmap the steps for building an Agile product roadmap the best practices for building an Agile product roadmap and the different types of Agile product roadmaps you can build.” Course Number: bs_apm01_a04_enus |
query=SELECT post_id, meta_key, meta_value FROM wp_postmeta WHERE post_id IN (99354) ORDER BY meta_id ASCquery=SELECT * FROM wp_posts WHERE ID = 99354 LIMIT 1Product Management: Building a Product Strategy | Course | View detailsProduct Management: Building a Product StrategyOverview/Description: “Building a solid product strategy is a crucial first step in creating a product that will enjoy a smooth development meet your userÆs most pressing needs and successfully find its place in the market. In this course you will learn the key components of a successful product strategy crucial questions to ask in defining your product strategy the steps to creating a product strategy how to build a data-driven product roadmap and common mistakes in building a product strategy and how to avoid them.” Course Number: bs_apm01_a02_enus |
query=SELECT post_id, meta_key, meta_value FROM wp_postmeta WHERE post_id IN (99355) ORDER BY meta_id ASCquery=SELECT * FROM wp_posts WHERE ID = 99355 LIMIT 1Product Management: Communication for Product Managers | Course | View detailsProduct Management: Communication for Product ManagersOverview/Description: “Making sure the right people have the right information at the right time can make or break a company. Since product managers are at the hub of a companyÆs activities they bear much of the communication burden in the organization. ItÆs their responsibility to make sure everyone has a shared understanding of whatÆs going on. In this course you will learn how product managers serve as a communication hub within their organization how to get the most mileage out of your communication channels how to polish your public speaking skills how to keep everyone in your company on the same page how to foster cross-team communications and how to map out your communication strategy.” Course Number: bs_apm01_a08_enus |
query=SELECT post_id, meta_key, meta_value FROM wp_postmeta WHERE post_id IN (99356) ORDER BY meta_id ASCquery=SELECT * FROM wp_posts WHERE ID = 99356 LIMIT 1Product Management: Competitive and Market Analytics for Product Managers | Course | View detailsProduct Management: Competitive and Market Analytics for Product ManagersOverview/Description: “Succeeding in product management requires not only knowing how to design a viable product but how to position it in the marketplace so that it sells better than your competitorsÆ products. Competitive and market analytics lets product managers benchmark their efforts against those of their rivals to see whose market strategies are winning the battle for customers hearts and minds. In this course you will learn how to leverage competitive and market analytics to become an industry leader how to use competitive analytics to gain insight on your competition how to use market analytics to better understand changes in the marketplace how to use price-benefit positional maps to position your product in the marketplace and how to create and sustain an analytics advantage.” Course Number: bs_apm01_a05_enus |
query=SELECT post_id, meta_key, meta_value FROM wp_postmeta WHERE post_id IN (99357) ORDER BY meta_id ASCquery=SELECT * FROM wp_posts WHERE ID = 99357 LIMIT 1Product Management: Create a Go-to-Market Plan | Course | View detailsProduct Management: Create a Go-to-Market PlanOverview/Description: “Successfully launching a product can be pivotal to a companyÆs continued success. A Go-to-Market plan will guide you to the right customers and the right markets with the most efficient use of time and resources. In this course you will learn when to use a Go-to-Market plan the contents of a Go-to-Market plan how to prepare to build a Go-to-Market plan the elements top define in a Go-to-Market plan and the steps to take when building a Go-to-Market plan.” Course Number: bs_apm01_a06_enus |
query=SELECT post_id, meta_key, meta_value FROM wp_postmeta WHERE post_id IN (99358) ORDER BY meta_id ASCquery=SELECT * FROM wp_posts WHERE ID = 99358 LIMIT 1Product Management: Designing and Running Experiments | Course | View detailsProduct Management: Designing and Running ExperimentsOverview/Description: “Product managers have many ideas on how to design their product to meet the customersÆ needs. The challenge is to determine which of those ideas have the best chance of working. Increasingly product managers are using large-scale randomized experiments to test the effectiveness of their ideas. In this course you will learn how to use experimentation to make the best product management decisions best practices for conducting effective experiments the stages of conducting an experiment how to optimize your product process with the design of experiments approach and how to increase customer satisfaction with the user-experience-based design approach.” Course Number: bs_apm01_a07_enus |
query=SELECT post_id, meta_key, meta_value FROM wp_postmeta WHERE post_id IN (99359) ORDER BY meta_id ASCquery=SELECT * FROM wp_posts WHERE ID = 99359 LIMIT 1Product Management: Market Research Basics | Course | View detailsProduct Management: Market Research BasicsOverview/Description: “Whether youÆre entering a new market looking for new customers launching a new product or trying to identify new opportunities to generate business with existing customers. conducting market research can give you valuable insights. In this course you will learn the uses for market research the different things you can learn from primary and secondary research the different methods of market research the stages of a market research project and the different types of market research projects.” Course Number: bs_apm01_a10_enus |
query=SELECT post_id, meta_key, meta_value FROM wp_postmeta WHERE post_id IN (99360) ORDER BY meta_id ASCquery=SELECT * FROM wp_posts WHERE ID = 99360 LIMIT 1Product Management: Metrics for Product Managers | Course | View detailsProduct Management: Metrics for Product ManagersOverview/Description: “Metrics are a vital tool for achieving your product strategy. Using the proper metrics will let you build the right goals into your product strategy and let you know how well you are achieving those goals. In this course you will learn how to use metrics to achieve your product strategy goals how to build a metric-driven product strategy key concepts for getting the most value from your metrics how to choose metrics to help you shape your product strategy and how to measure how successfully customer needs are being met.” Course Number: bs_apm01_a03_enus |
query=SELECT post_id, meta_key, meta_value FROM wp_postmeta WHERE post_id IN (99361) ORDER BY meta_id ASCquery=SELECT * FROM wp_posts WHERE ID = 99361 LIMIT 1Product Management: Understanding and Developing Customers | Course | View detailsProduct Management: Understanding and Developing CustomersOverview/Description: To create a successful product you need to build something that the customer would need want and buy. Customer development is a process for learning everything you need to about the customerÆs behaviors motivations and pain points in order to create and optimize product development ideas. In this course you will learn how to create a customer-centric business approach using the customer development process how to master the customer development process how to effectively gather customer feedback how to conduct productive customer development interviews and the elements of the customer buying process. Course Number: bs_apm01_a09_enus |